Description
Social Advertising reveals how advertising and marketing methods can be utilized to social ends and deal with the immense challenges humankind faces. Social inequalities have pushed well-liked revolts, from Black Lives Matter to Brexit, the local weather is in disaster, and COVID-19 has highlighted energy imbalances throughout the globe. In these turbulent occasions, this fourth version will arm you with:
- Recent content material on local weather breakdown, inequality and variety, public well being and poverty
- The crucial capability to analyse the origins, workings and way forward for our financial system
- Modern case research from around the globe demonstrating how change occurs
- Reflective questions and significant considering duties to help understanding
This well-liked introductory textbook has been absolutely up to date to allow you to problem the unhealthy, champion the great and enact significant change. If you have already got advertising and marketing know-how, then it can enable you apply this in a well being, social and ecological context. If you happen to come from a social science, public well being or ecological background, and have little information of selling, it can introduce you to its key rules and provide the probability to use these concepts in acquainted settings.
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